Tag Archives: keller williams realty

Terminate and Release to Save the Sale

I do a fair amount of training in our offices regarding personality profiles, sales psychology, etc.  A while back, I had a buyer who loved my listing, made an offer and had the inspection done.  She got cold feet and wanted to terminate her offer.  At first, the impulse is to fight and save the deal.  Instead, I had my client do the opposite.

I called them and let them know the whole situation, why the buyer wanted to walk, etc.  I also explained to them that I was going to allow this buyer to quickly get what she wants, give her a week to calm down and then see if I could save it.

Sure enough, we got her the T&R paperwork within hours, which relieved the pressure of her cold feet.  I didn’t communicate with anyone for about a week.  On Monday morning, I called the buyer and asked her if she had seen anything better than my listing over the weekend.  She said no.  I let her know that she wasn’t the only one looking for a home of this quality in this location and that it wouldn’t last much longer.  I empathized with the home buying process she was going through and all the emotions that entails.  After a calm conversation, I asked her if she would like to consider re-engaging.  I told her the sellers understood her situation, etc. and there would be no bad blood.

In the end, we got the deal done and everyone was happy, which is the whole point of real estate – creating Win-Win-Win situations.

Tax Tips for 2011

Re-posted with the permission of Gary Welch

We’re about a month away from the tax deadline and if you haven’t already filed your taxes, please review these Tax Tips…it may be beneficial for you.!

As most everyone is aware, Congress and the President came to agreement on extending the Bush era tax code. The existing income tax code is basically being extended for 2 more years. This extension is perceived to be a good stimulus tool to try to help the economy continue to rebound. Time will tell as to its effectiveness.

There are several changes in the new tax law that will help most individuals going into 2011. Some of the more important are:

• reduce payroll taxes by 2% – this is an across the board cut for all taxpayers
• estates are not taxable unless they exceed $5M
• unemployment benefits extended for 13 months for the long term unemployed
• reduction or elimination of the Alternative Minimum Tax for middle income taxpayers

If you bought a home in 2008 and claimed the first time homebuyer credit ($7500) it is now time to begin to re-pay that credit. The first installment is due with your 2010 tax return and is re-paid over 15 years. The 2008 credit is different than the first time homebuyer credit that was offered in 2010. The 2010 credit does not have to be re-paid as long as you live in the house for at least 2 years.

Due to a recent tax-law change, you may be able to claim an enhanced “residential energy credit” for qualified energy-saving improvements.

While Congress discussed limiting or reducing the amount of tax benefit associated with mortgage interest the final bill made no changes. A taxpayer may deduct interest on a mortgage up to $1M on a 1st mortgage and $100,000 on a 2nd mortgage or home equity line of credit. This deduction will almost certainly be up for discussion again in 2 years.

As always, it is important to consult with your tax advisor before implementing any tax saving or tax avoidance plans.

Gary Welch
Vice President, Sun Trust Mortgage
770.888.2232 phone

Keller Williams Mobile launched!

Are you standing in front of a home with a Keller Williams sign out front? Do you have a smartphone? Go to mobile.kw.com and you can very quickly get information on the home. Here’s what you can do:
Search by MLS number.
Search by address and minimum / maximum list price.
Scroll through listings sorted by price ascending / price descending / open houses.
At a particular proprerty, you can get more email, send the info to a friend and conctact the agent by email or phone.
You can also get directions, see a map of the property area and view more photos.

Where do most buyers search for homes online?

I just saw some numbers on monthly visits to home search sites that came from comScore Media Metrix. The far and away winner was Realtor.com with about 32M monthly visits. After that, it was Zillow with about 17M, Trulia with 12M, Yahoo with 10M, AOL and Homes.com with about 5M and then a few smaller sites such as Homefinder.com, Homegain.com, Hotpads.com and Listingbook.com.

Of course, most people use these sites to start looking at areas, get the lay of the land, find out about schools, what you can get for your money, etc.  Once they have settled on an area, they begin using the searches provided by the agent’s local MLS system.  In my case, I use a combination of both FMLS searches and Listingbook, depending on what my client needs and their technical ability.

It will be interesting to see what mobile search applications become dominant over the next year or so.  Keller Williams, Realtor.com, Trulia, Zillow and SmarterAgent all have applications in use now.

Eight Camera Tips to make a room look larger

1) use a wide-angle camera (28mm or less), but don’t use a fisheye lens
2) fill up empty spaces, so a little staging can help
3) use mirrors to show more of the room and create volume
4) remove area rugs, open up the floor space
5) change around the furniture arrangement if there’s a cluttered room. Sometimes making a table smaller by collapsing the sides or removing a leaf
6) lighten up the room by turning all the lights on, opening the blinds and possibly adjusting the brightness in a photo program
7) remove clutter such as artwork, fridge magnets, stuff on counters or desks, etc.
8) shoot at angles, say from the very corner of a room to show the longest wall

With digital photography, don’t skimp on taking photos. You never know which one will look best once you start looking at it on your computer.

If you need to sell your home in Cumming, Forsyth County, Georgia, why not hire a professional Realtor who knows all the tips and tricks for effectively marketing your property? Call or text me at 404-444-3446 or email me at Hickman@KW.com